Get a better result with your magazine advertisements
The university of Amsterdam conducted a research on how Magazine advertisements are read and how they can attract the reader. The results are nice to keep in kind when creating your own magazine advertisement.
The results were collected with the help of eye tracking. This way every eye movement readers had were recorded. It was possible to get an exact idea on what was looked at.
The results aren’t really that shocking. But they’re useful to use when designing that top advertisement of yours.
- The surroundings from the advertisement are important to get attention from the reader. For example, the color red on the page next to your advert will get more attention. This is also the case when there’s a lot of text on the other side. So it’s important to always ask what’s on the page next to your advert.
- It’s better to put your advertisement on the right page. It gets 8% more attention on a right page then on a left page.
- Big adverts get more attention then small ones (Yes! Really =)). If you can afford it choose the biggest size you can get. Advertisement that cover half of the page are getting 20% of the readers attention. A whole page gets 42% and a double page advertisements gets 70% of your readers attention!
- Use a lot of different colors in your design. Blue does get less attention (only 42%) then green, red or white (49%).
- A heading rule in your design get attention, use it!
So if your designing a advertisement for a magazine, it’s smart to pay attention to the things above. In short, get the biggest possible size available in the magazine next to a page with a low amount of text and no red colors on it.
Tweet