Viral? Student Project? What is it?

Viral - What's in the Box
certainly heard a lot the past few weeks of a project called: What’s in the box. Unfortunately I forget that title for a while and only discovered the fantastically made movie on YouTube and on the website www.whatsinthebox.nl this week.
My first impression was….hmmm, Half Life. But after some searching on the net I found out it was a project of Dutch students. With only a budget of € 150,- they made this incredible movie! I mean they aren’t even design or art students. They’re doing it just for the fun of it.
I can imagine the amount of time that went in this project so in my opinion this is far more then a escalated hobby. I can only say they did a very good job at it.
Then we also have the main website. You can see a X-box style red ring on it. When you click on the above one you’ll get to see the movie. The right one shows some newspaper pieces. The left one shows the news from all over the world. And of course the one at the bottom of the ring…what does that button do.I don’t know what to type in their it’s always wrong.
In my curiosity I googled on the website and find numerous forums with discussions about this website and movie. There I found out the mystery even goes deeper and deeper. For example: go and view te source of the website and you’ll find a link to an image called anti.gif in the style sheet. And when you click around some people are getting strange red question marks in the credits of the website. The discussion is readable in the comment section of the YouTube movie here.
There are so much theories around this website that in my opinion its almost like the Cloverfield viral. They also used websites to create a story around the movie. Maybe the same thing is happening here! Who knows, I think we just need to wait around a bit. I will try and keep you posted on other things that are happening to this website.
Click to see the movie…
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