Pause your Social Media when on vacation
I recently read an article on frankwatching.com which is one of the better dutch Internet blogs. When something new hits the web or a new marketing 2.0 method has been developed, they’re one of the first that write about it. Well, let’s get back to the contents of the article.
The writer (Steven) is suggesting an idea to pause your newsletter subscription. Some American companies are already experimenting with this and they’re getting a lot of possible feedback. The idea is very simple. Just give the user the ability to pause his subscription for a period of time one most provide. A simple select box or date calendar would do the trick here. I don’t think it would require a lot of work when looking at the technical part of this idea. The only problem is, what if the user forgets that he set a pause for like half a year. After that period he’ll get the newsletter again and then it can look like SPAM. I mean a lot of people don’t remember these sort of things after half a year. A reminder email probably would do the trick, as Steven also mentioned.
At the bottom of the article Steven writes about a pause button or link for social media. Here’s where the idea is really useful. You probably get shocked after the twitter emails you’ve gotten after a vacation, when having a lot of followers it will even get more and more! A pause button will do a wonderful job here. You don’t get the emails for the period of the pause, but it’s possible to look the tweet up. A win – win situation! That’s how I see it anyway. I think these sort of features will get main stream in a few years, they got my vote!
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