A LinkedIn profile, almost every company has one. Most of the time these company profiles are pretty good setup and the CEO’s have a similar profile. Employees however have a LinkedIn profile also in most cases. Those profiles are personal of course but feature a lot of work related information. And there’s where most company’s need to work on.
Create similarity
When browsing company profiles on LinkedIn I see that most businesses got professional profiles and like I stated earlier their CEO’s got similar information in their profiles. But because of different information in employee profiles the whole picture of that company gets a bit blurry. To solve this, you’ll need to discuss the content with your employees and ask them to use the same company description throughout their profiles. Of course ban all the negative stuff on their too and solve the problems that are at the source of it!
A Social Media policy
It’s a good thing to create a company policy on social media and communicate this to your employees. That way the rules are clear and everyone has the same information in his profile. It makes your company’s image the same throughout the social media that’s used within your company. It’s wise though to protect the freedom employees have on the web, even in their social media!