1. 25 Stunning black and white photos

Photo credit - http://www.rgbstock.com/user/Gramps

This is a question which I’m coping with right now. We don’t live forever, eventually we’ll die. But what does this mean for your online presence? Good question.

Who wants to live forever?

Everyone wants to live forever of course and when looking at social media you’d expect to have an online presence forever, your brand never dies. After death the posts, comments and blogs will continue to exist on public places like tech blogs in my case.

1. The portfolio of Alex Tass

Although it got published in 2009 and a second edition came along in 201, the book has some “old” stuff in it. The social media environment changes drastically every year. New players are storming the web and old pals retire.I’m currently attending the course ASOM (Advise a Social Media Strategy) @ HAN University. We need to read some chapters from time to time and write a blog post about it. Well, this is the first one of those!

What’s Social Media

In chapter 1 you’ll get explained what Social Media is. Research points out that most people don’t know exactly what social media is, but they all know that it’s going to be important for their companies. This is (derived from the book of course) my interpretation of social media.

“Social media are media (blog, twitter etc.) that people can use to socialise with others”

Pretty simple isn’t it? People are socialising for years….probably since the beginning of mankind, but that’s something I can’t check. Look around for yourself though, on a terrace people are talking and socialising with each other too.

There are two different designs. On one hand, you’ve designs that just show off the product and support it by adding some extra eye candy for the target audience to look at and see the product. On the other hand you got designs that affect the feeling and sense of your target audience. I personally think that sort of design works best.

Affecting feelings

A design that affects someones feelings, at best the feelings of your target audience, will probably be more successful than other forms of design. Why is that? I think it’s working better because people are more attached to the commercial. They feel better seeing it or they think they’re going to feel better after they used or bought the product.

Food designs do a particular good job on this. When you’re an icecream lover, you’ll probably get hungry when seeing a magnum design….you know, with the Belgium chocolate that melts in your mouth….instant pleasure! I’m wanting one this instant!